How Much To Spend on PPC

This tool allows you to determine how much to spend on Non-Brand PPC Campaigns. How Much To Advertise

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How To Run an SEO Campaign in a Competitive Industry

Trying to rank for competitive keyword terms isn’t easy, and getting easy to acquire links isn’t going to get you there. This strategy will allow you to turn your low quality links into high rank achieving backlinks. How To Start an SEO Campaign  

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Blackhat PPC Tactics

Black Hat is a term mostly used for Search Engine Optimization tactics but, there are still several Black Hat tactics that are related to the Paid Search world. Check out this article that details how you can use Black Hat PPC tactics to trump your PPC competitors.

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PPC Optimizing for Cost Per Sale

Optimizing your PPC Advertising around a valuable conversion is the optimal way to maximize your PPC return on investment. Part of this optimization strategy can include bidding on brand search terms, in order to provide efficiencies in the account. Learn more about PPC optimization strategies here.